We help business leaders like you make big decisions.

All. The. Time.

 
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You have to choose a direction for your brand or business. But…

  • Your team can’t agree on the mission.

  • You don’t have enough of the right information.

  • You have loads of data - but you don’t know what to do with it.

  • You’re worried about hidden, costly risks.

  • You’ve invested a lot of time and money in “strategy”…
    but you still don’t have a plan.

We’re experts in finding solutions to business & brand problems that help companies like yours move forward with confidence & creativity.

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Our Mission

We believe in not wasting your time.
We’re here to help you…

• Get quality information
• Make sense of it
• Develop great insights
• Share them with the whole team
• Chart a path forward

… efficiently, effectively, and with clarity.

 

Some of our clients

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 Where We’ve Worked

We’ve helped global businesses understand their audiences all over the world.

Whether you’re adapting an existing brand, campaign or product, or looking for untapped opportunities in new markets, we can help.

Change is happening.
To you.
Right now.
We can help you navigate it.

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Our Toolkit

 

Whether you’re launching a new product or brand, refreshing an existing one, or embarking on a significant change, we provide:

  • Hands-on, collaborative strategic consulting across brand, communications and experience.

  • Custom, immersive qualitative research at every stage of the planning cycle.

  • Decision-making workshops designed to enable teams to chart the path forward.

 

Custom Qualitative Research & Consulting

We use this research to work with clients to develop strategic roadmaps, creative briefs, and other actionable plans for building brands and products.

We also produce shareable, useful deliverables that help ‘sell’ insight, plans and ideas internally, through:

  • in person or remote presentations

  • templates, roadmaps or checklists

  • audio or video content

We design custom research tailored to your objectives so that we can gain insight into your customer and their relationship to your brand, your products, the category and the cultural context these interactions live within. These methods may include:

  • one-on-one interviews

  • discussion groups

  • observational research

  • diary studies

 

Strategy & Planning Workshops

We design and facilitate full-day or two-day workshops with cross-disciplinary client teams to scope the future. At the end of our sessions, teams know what to do next.

These workshops guide participants through:

  • Rigorous problem definition

  • Focused sketch brainstorming

  • Clear-eyed evaluation and prioritization

  • Identification of OKRs, required resources, and key metrics for tracking progress and measuring success.

Training Workshops

We offer workshops for teams who want to develop, refine, or redesign the way they stimulate insight and innovation.

Core workshop offerings include:

  • The Power & Process of Great Creative Briefs - a workshop designed to reinvigorate creative briefs, redesign brief templates, and engineer a better system of briefings.

  • DIY Design Research - a workshop training cross-disciplinary teams in the basics of user research and research management.

 
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Our Team

 
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Farrah Bostic

Founder, Head of Strategy/Research

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Ashley Derrington

Project Manager

 

Work With Us

We’d love to collaborate! Tell us a bit about what you’re looking for, and we can set up a time to learn more. By sharing a few quick bits of information, we can maximize our time together.

(917) 924-4404
info@thedifferenceengine.co

 
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Consulting? Research? Workshops or training? Something else?
Do you need us to sign an NDA with you before you can share additional details?
If yes, please send to info@thedifferenceengine.co.
 
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