Conference Talk Doing it Wrong: 10 Problems with Qualitative Data In 2015, Farrah spoke at Strata+Hadoop NYC about the perils and pitfalls of qualitative data.
Conference Talk Knowledge as a product at The Conference Farrah spoke at The Conference in Malmö, Sweden in 2015 about Brands as APIs. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation.
Conference Talk Startup Fest 2015: How to Make Decisions In 2015, Farrah was invited to talk about making good decisions at Startup Fest in Montreal.
Conference Talk What Happens to Everyone, When Everyone "Learns to Code" - RailsConf 2014 In 2014, Farrah was invited to keynote at RailsConf in Chicago, talking about how teams and organizations can be transformed if and when everyone "learns to code".
Conference Talk Starting Something is a Little Like Going Crazy On January 10th, 2013, the Art Directors Club hosted its second event in the revolutionary StartUP series, spotlighting agency creatives who quit their jobs to launch their own ventures. Farrah talked about why starting your own business is like 'Fight Club.' She also shared 7 not-so-easy lessons about
Conference Talk "99 Problems and the Bits Ain't One" - Ignite: Lean Startup In 2011, just as Farrah was launching The Difference Engine, she was invited to speak at Ignite: Lean Startup, hosted by Pivotal Labs and Ryan MacCarrigan to talk about applying (or failing to) Lean principles to the ad world.
