Leadership & Training Workshops
Creative briefs are - allegedly - broken.
There are lots of training sessions and workshops aimed at helping agencies and internal creative teams use briefs to get inspired.
But we think the problem is as much about the system of writing and presenting briefs as it is about the brief itself.
The way briefs are made and disseminated sucks all the joy out of the creative process - and that’s what’s broken.
In one day, we guide you to a better way of working.
We work with teams in an intensive, hands-on, practical workshop to redesign your creative briefs, and your creative briefing process. Together we:
Strip away anything that steals energy from great thinking and creativity
Strengthen relationships between teams and across disciplines
Better align teams on goals and tools that work for their culture and clients
Set up the team to make great work without burning out