Developing a better creative brief
We collaboratively redesigned creative brief templates and briefing workflows for an entertainment company’s internal marketing team.
What we did:
We designed a full-day workshop for an entertainment company’s internal marketing team to train them on:
What makes a great creative brief
When to use creative briefs versus other formats for creative requests
How to manage the creative briefs and subsequent creative assets from initiation through approvals
What they got:
We delivered a set of templates and roadmaps for varying types of creative requests - from a big brand initiative or launch, to the simplest change order.
We also advised the team on the best communication and governance tools for improved efficiency and accountability.
The CMO was so energized by this process that she invited us back when she jumped to a different company to train that team on the same principles and procedures - we have since turned this approach into our Creative Brief Training Workshop.