Ashley Derrington - The Difference Engine

Ashley Derrington

The “New Normal” of Qualitative Research

The “New Normal” of Qualitative Research

What we found in our competitive review of the market research industry Especially over the last couple of years, when everything was about, well, coping — just getting on with it — we had sort of lost track of what was happening for the broader market research industry. We saw companies and

Inclusive & Accessible Research:

Inclusive & Accessible Research:

How to Set Up Remote Interviews, Focus Groups, and Digital Diaries As we’ve written about before, we’re exploring how we can be more inclusive and accessible in conducting research. Here are some initial things for any team to consider when attempting to make research more inclusive and accessible:

Why Talk About Inclusive & Accessible Research?

As you probably already know, The Difference Engine conducts qualitative research, and we’ve spent some time over the past few months discussing industry trends & patterns and analyzing our own methods for running research. In a recent conversation, we concluded that there is not much information out there about how