Growth Hacking: What Lean Startup Principles Bring to Marketing
A talk prepared for Bend WebCAM, a creativity and marketing conference in Bend, Oregon. Presented on October 13, 2014. View the presentation.
What Happens to Everyone, When Everyone Learns to Code
Farrah was a keynote speaker at Rails Conference 2014, the Flagship event of the Ruby on Rails team members and community. It’s the largest official gathering of the year, attended by top Rails talent, companies and project representatives from all over the world. View the presentation. What Happens to Everyone, When Everyone Learns to Code.
Lean Research Will Set You Free
From Lean Day London about how Lean approaches qualitative research to make is more useful and scalable. View the presentation.
Brand APIS and Brands as APIs
From Circus Conference in Sydney, Australia, March 19, 2013 about brands creating, using and thinking like APIs. View the presentation.
Starting Something is a Little Like Going Crazy
From the ADC StartUP event, January 10, 2013 at the Art Director's Club in NYC. View the presentation.
Epic Fail: The Insight Value Chain is Broken
From SCAMP2012 in NYC on how and why to be more playful when learning how to design interactions. View the presentation.
Location Based Services: Not Just GPS & Foursquare
From the She Says event "Right Here Right Now: Location Based Services" hosted by Euro RSCG on November 30, 2011. View the presentation.
Measure What Matters
From the Measurement & ROI session at the NYC Hyper Island Master Class. View the presentation.
Get Research out of the Silo and into the Team
From Lean Day West 2013 in Portland, Oregon. View the presentation.
How to Talk to Real People About Abstract Stuff
From the Lean Startup Machine bootcamp in April 2012 in NYC. View the presentation.
Lean Planning for Nimble Agencies
From the Mirren New Business Conference 2012. View the presentation.
Two Lean Fables from Adland
From the Lean Startup at Pivotal Labs on June 22, 2011. View the presentation.
From Neo to Trinity
From FutureM 2011 on rebooting mobile thinking. View the presentation.
How to do Lean Planning
From the 4 A's Strategy Festival 2011. View the presentation.
Market Research is Broken
From Lean Day UX, March 1, 2013, in New York. View the presentation.
Research Rebooted: Why Market Research is Broken, How Lean Can Help Fix It
From Lean Day West, September 17, 2013 in Portland, OR. View the presentation.
Check your bias; Feed your empathy
Presented during the Data Driven Business Day at StrataConf + HadoopWorld in NYC, October, 2014. View the presentation.
Introducing The Difference Engine
An introduction to our services, our people, and our approach. View the presentation.