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An insight-driven product strategy company


An insight-driven product strategy company


We help businesses CREATE experiments that fuel insight.

About who your customers are, what they need, and why they need it.

We transform customer intimacy into a tangible, renewable business asset. 

We work towards a strategy, not back from one. And then we set you up to succeed.


Product Strategy

  • Develop concepts & models for new products
  • Create new value propositions
  • Discover new customers

Design Research

  • Customer journey & user story mapping
  • User Feedback research
  • Designing for data


  • Workshops & Coaching
  • Process Improvement & Culture Change
  • Business Model Design
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Who We've Worked With


Who We've Worked With


The Team


The Team

Farrah Bostic


Farrah created The Difference Engine to help companies develop the empathy necessary to create value for customers, and drive the business forward.

Her expertise in digital strategy and design; technology, web, and mobile trends; mobile utility; and product and service design thinking ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. 

She has led innovation and strategy practices at Hall & Partners, OTX/Ipsos, and Digitas.

She is a frequent speaker on Lean approaches to research, empathetic design and use of data, and building interdisciplinary teams.

Tendayi Viki


Dr Tendayi Viki is an author and consultant. He holds a PhD in Psychology and an MBA. He has expertise in helping large enterprises develop their strategy to innovate like startups. He has worked as a consultant for several large organizations including Pearson, BP, GE, Whirlpool, Tetrapak and the Department of Trade and Industry (UK). 

He spent over 12 years in academia during which time he taught at the University of Kent, was a Research Fellow at Stanford University and Research Assistant at Harvard University.

Dr Viki has previously co-founded several companies including Tasksauce and Research Innovations. He mentors and advises startups for Rockstart Accelerator in Amsterdam.

Hilary Jones


Hilary believes people-driven research has the potential to create better consumer and brand experiences. She employs immersive techniques to understand customer perspectives, their interactions with technology, and their relationships with brands and products. She strives to represent consumers in fresh ways and challenge companies to innovate their communications, products and services. 

Hilary brings 5 years experience as a researcher and strategist at OTX/Ipsos, and Kiosk, where she managed online and app-based research and strategy for clients  including AOL, Google, Jenny Craig, L’Oreal, PepsiCo, Reckitt Benckiser, Sony, Twitter, and Unilever.

Our Partners


Our Partners

Equation Research

Our preferred partner for quantitative research and analytics is Equation Research, a full service strategic research agency working with an extensive list of fortune 1000 clients.  

We have worked together on many projects, always with the same values at heart:

  • One size does not fit all - Equation believes in a tailored approach rather than tying clients to a specific methodology or model.
  • Humans aren't lab rats - Equation employs innovative interviewing methods that reflect how people make choices in the real world.
  • Business focus, not a research focus - Equation always stays focused on business outcomes for clients.



We partner with +rehabstudio, a digital design and production company, in a process called Triage. It's a rapid research and prototyping process for branded experiences
and products.

The Triage process is a series of short creative and technology sprints, where we ideate, hack and prototype concepts, while developing insight into the user’s needs. 

Founded in 2005, rehabstudio has a team of over 75 people and offices in Belfast, London and New York.

The studio creates interactive advertising, marketing and products - the project output covers a wide range of
digital experiences including desktop, mobile, social and physical.


Christian Svanes Kolding

The Difference Engine and Christian Svanes Kolding work in partnership to tell stories that cultivate a deep sense of empathy with people. We believe good storytelling is good business. We work together to create:

  • Branded content and documentaries
  • Rapid prototypes, design fictions, proof of concept
  • Case studies and process films

Christian’s work has been presented at institutions such as the Museum of Modern Art and the Museum of The City of New York. His commercial projects include collaborations with clients such as IBM, Westin Hotels, Nokia, SYPartners, Ixda and Sandbox. His films, both documentary and fiction, have been shown in festivals across the globe.